The Program

Here to help consumers find out how to recycle more of their garbage. Awarded Gold from YoungShits.com

Problem: Throwing away garbage is easy and convenient, but is harming our environment.

Solution: Leverage the conveniences of life to remind people of their own wastefulness.

To launch the campaign, we will block a highway with the amount of garbage the average person throws away in one year.

To launch the campaign, we will block a highway with the amount of garbage the average person throws away in one year.

Subway entrances will be inconvenienced with the amount of trash the average person throws away in one week.

Subway entrances will be inconvenienced with the amount of trash the average person throws away in one week.

Recyclable waste will be sent back to consumers homes reminding them to recycle.

Recyclable waste will be sent back to consumers homes reminding them to recycle.

Polluted ocean water will be bottled and displayed supermarkets.

Polluted ocean water will be bottled and displayed supermarkets.

Children will be rewarded with an ice pop for recycling their garbage.

Children will be rewarded with an ice pop for recycling their garbage.

Bars and venues will collect aluminum cans to benefit local homeless shelters.

Bars and venues will collect aluminum cans to benefit local homeless shelters.

GetWithIt.org will feature a minimalist website with information on how to recycle in your area.

GetWithIt.org will feature a minimalist website with information on how to recycle in your area.

 

Partner: Jonathan Matranga