Ford
Design of the Ford Motor Company’s credit card.
Inspiration
Cars are and extension of ourselves. They shape the way we drive and tell people who we are. Cars communicate not through spoken language, but through the subtleties in their design—the shape of a car and the materials used to create it.
This card is a timeless icon of Ford’s rich history—showcasing the legacy of the original Model T color offered in a black finish.
Logo placement
Strategically located, the Ford logo is prominently placed so that it is visible during the the most popular charge method—the chip.
Unique details
A tire tread pattern spans across the magnetic strip. Though swiping is not used often, this detail further solidifies the connection one has with their vehicle.
Promotional material
Mailed to homes and displayed in dealerships.