RideAustin

As our capstone project, we developed a campaign strategy, pitched it to RideAustin, and produced it.

ProblemThere is a lack of awareness about the local rideshare company, and those who know it percieve it to be "slow and expensive".

Solution: Launch a campaign leveraging RideAustin's non-profit status by showcasing their impact on the immediate community.

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In addition to the donation drive, we also secured poster donations featuring hyper-local headlines to be placed throughout the city.

We created the above content pieces to further support RideAustin's mission to give back with every ride.

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We designed custom stickers for RideAustin to pass out at events.

We designed custom stickers for RideAustin to pass out at events.

Complete campaign book that was given to the client.